Easy and secure checkout options
It is important to
start e-commerce optimization efforts at the checkout flow. Gains made here
will result in a great user experience and thereby ensuring greater customer
traction. It comes as no surprise that the checkout page is from where most
customers exit the site. All efforts should be made to keep the design of the
checkout page absolutely top-notch. Visit us for Custom Software Development Company in USA
Some measures to
improve the checkout page on your website include:
• Making the “Add to Cart” function clear and visible.
• Make it easy for visitors to change or remove items from
the cart.
• Streamline the registration process for new users.
• On the checkout page, ask for the easiest information
first.
Theme matching the company branding
Imagine you logged
into the Nike website, looking for a pair of sneakers. Here you find the
website with a completely different theme than what you remember of the store.
The famed Nike tick mark seemed completely amiss. You would obviously grow
suspicious of the theme of this website and would rather not spend money here.
There you have it. Nike just lost a customer because their website theme did
not match what they had at the store.
This example just
illustrates how important it is for brands to ensure that they maintain the
same theme across all their platforms. This is something that even the web
designer you hire for your project needs to understand. Having the same theme
also ensures your credibility, so that buyers feel safe even when they move to
your online store. Contact us for Mobile App Development Services
Payment gateway
The payment gateway
basically acts as a middle entity between the e-commerce site and the client.
Having a fast and secure payment gateway ensures that the customer has the most
hassle-free experience while at the same time knowing his money is secure. When
choosing a payment gateway with the web designer, it is important to consider
these factors:
• A payment gateway should preferably be globally
acceptable.
• The payment gateway should be of the highest data security
standards.
• Analyse the charges and fees that will be deducted per
transaction.
• What payment method does the Gateway support?
• Lastly, what type of business does the gateway support?
Mobile compatibility
and experience (AMP)
Transactions taking place on mobile phones have such a significant share, that they now have a segment of their own, sometimes commonly referred to as “m-commerce”.
• 65% of smartphone users have made a purchase online using
their mobile devices in the last 6 months.
• The share of mCommerce in all e-commerce is expected to
rise to 70% by 2021.
These statistics only prove that all efforts must be made
during the design stage itself to ensure the website is mobile compatible. It
is also important to check the mobile responsiveness of the website from
different devices to ensure maximum compatibility.
Support/Order Tracking/Refunds
An easy to navigate
web page with a proper layout, to help guide users towards exactly what they
need is a great way to keep your customers satisfied. For an e-commerce site,
the next step to keeping your customers engaged after a purchase is to ensure
proper support and order tracking capabilities.
Another major factor that dictates where e-commerce
customers choose to shop is the existence or lack of a fair and comprehensive
return policy. This should be closely incorporated in the business model as
well as the design of the website. Studies have shown that generous return
policies increase sales without increasing the volume of returns. For more information visit us!
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